09-28 Week 3 report sent with recap video. Funnel stats video for 9/9 to 9/27: 19 booked calls, 79% show rate, 2 deals, CHF 7,182 contracted, CHF 300 collected, 0.21x ROAS on $1,442 spend.
09-28 Sales calls for both brands organized into separate Drive folders.
09-27 Sales ledger dashboard rebuilt from 160 calls with show rates and contract cross-check.
09-27 Testimonial library built from 14 client videos, tagged by objection.
09-26 CAC calculator and French/CHF section added to the financial model.
09-23 One-call-close script v2 live.
09-21 One-call-close script live as a call-side page. Week 2 recap video published.
09-19 Speed-to-lead tracking live; test call reached first dial in 11.5s.
09-18 Sales deck rebuilt from 35 slides to 14.
09-16 Sales call library live: about 139 calls searchable, jump to any moment, linked to GHL contacts.
09-14 Weekly reports started: Week 1 email sent to Jason, Jessy and Joel; reports now prepared every Sunday.
09-13 Performance dashboards live: gas/hold/cut per ad, 12-stage funnel waterfall. Kalambay Media sales calls tagged and indexed.
09-11 Instagram footer links live on both funnel pages.
09-09 Meta ads live: $75/day, 5 video creatives, 6 French-speaking cantons. First 72h: $173 spent, 7 leads, $24.76 cost per lead. Mobile hero reorder shipped.
09-06 Funnel live on kalambaymedia.com (opt-in + confirmation). Meta pixel proven end to end, Clarity and PostHog live. Jason's copy edits live: new headline, Joyce bio, Vahia testimonial, confirmation rewrite.
09-04 Financial model Google Sheet (8 sections) delivered with a 1:21 captioned walkthrough video.
09-03 Funnel dashboard live, reading the GHL pipeline in real time.
Brand Builders
September 2026
09-30 Full-name form live on the opt-in page. SMS alert to Jason and Jacob on every new lead, test received.
09-29 New Meta pixel installed on both funnel pages; Meta Test Events passed (PageView + Lead). Ad scripts page live with 10 scripts. Financial model fixed, conservative case 9.5x ROAS.
09-28 Opt-in call funnel live on scale.100brandbuilders.com (opt-in + confirmation). GHL lead workflow published, live form test passed. Pages cut from about 800KB to 28KB.
09-26 "Clear Path to Revenue" plan delivered: 7-frame funnel and setter-hiring diagram plus a 6:11 walkthrough video.